Our story
ICE Rugs was founded in 1971 as a family business in Utrecht.
Over the decades, the company evolved from a local rug store into an international authority in bespoke handmade rugs for luxury interiors.
Frits Janssen believed that everyone who walked through the door should leave feeling welcome. That belief still runs through everything we do.
A new generation. a new direction
From a rug shop to a creative partner
Marc and Rogier Janssen grew up surrounded by rugs, clients and conversations about craft. When they took over the business, they knew what designers truly needed. Not another supplier, but a creative partner who could sit alongside them, speak their language and help bring their vision to life.
They shifted the focus from retail to bespoke. From selling rugs to designing them. From transactions to long-term relationships with architects and interior designers working on the world’s most ambitious projects. Hotels, private residences, superyachts, palaces.
Where we are today
From that moment, ICE Rugs became something different. A creative partner, not a catalogue. A team that works alongside designers from the very first sketch to the final installation.
More than 50 years later, the same spirit runs through everything we do. Everyone who works with us, from the designers in our studio to the artisans tying the final knots, genuinely cares about the outcome.
Today, we work alongside some of the world’s most exceptional designers and architects. The projects have changed. The way we work together hasn’t.
Our team
Together, we proudly combine decades of experience with a hands-on approach to every project.
What I enjoy most is being involved in exclusive projects from the start and seeing great ideas come to life. Working closely with our talented team to create something truly special for our clients gives me real satisfaction.
Rogier Janssen
Business Development Director
I am enormously proud to be able to lead a fantastic team and supply so many one-of-a-kind projects time and time again. I am so excited to further develop our position in the markets and add more projects to our portfolio.
Dineke Weers-van Geel
Vice President EMEA
The company’s founder Frits Janssen taught me the beauty of craftsmanship. I still work by his principles of quality.
Kristian Michels
Production Manager
There is no greater reward than seeing our clients' smiles, when we deliver their bespoke rug; a one-of-a-kind piece of art, personally for them and crafted with detail, purpose and artistry by our talented team.
Tim Harreman
Business Development Director USA & Canada
I enjoy creating financial clarity and stability in a creative, international environment, knowing that a strong financial foundation helps great ideas grow.
Nathalie Keijzer-Ovchinnikova
Head of Accounting
People make the difference. Helping people grow, connect and succeed is what inspires me every day.
Karin Smulders
HR Manager
No two days are the same, and that’s exactly what I enjoy. I love being closely involved with the team and creating an environment where everyone feels comfortable and can focus on what they do best.
Ilse Roodhart
Office Manager
Every project is different, and that’s what I love about my work. Finding solutions, caring about the details, and making sure our clients feel supported throughout the entire journey is what gives me energy.
Marsha Vromans-Nota
Operations Manager EMEA
ICE Rugs has become my family and has given me the opportunity to make the most of myself and let me grow to who I am today
Nicole Kanters
Design Manager EMEA
There’s nothing that brings me greater joy than sharing my passion for design and craftsmanship with clients, colleagues, and our production teams across the globe.
Jellena Virt
Design Manager USA
It makes me incredibly proud to work in the family business and contribute to decades of family heritage. Every day, I try to bring the same passion and values my dad and uncle passed on to me into my work.
Jesse Janssen
Business Support Coordinator
Creating is what drives me, in every shape and form. The real magic happens when different talents come together and turn ideas into something extraordinary.
Monique Carevic-van Rhee
Creative Director
There is always something new to discover in carpet, and I love exploring those possibilities with a team where everyone brings their own talent, perspective and creativity.
Josine Heuts
Design Manager EMEA
ICE Rugs gives me the opportunity to work on the most beautiful rugs and carpets in some of the world’s most exclusive locations. I’m very proud to be part of this team.
Ali Hosseini
Technical Master
I feel so proud to be part of this always evolving design team for more than 10 years now. Trying to bring all the amazing hospitality projects to the next level with our rug designs really motivates me every day!
Eline van Wijngaarden
Senior Designer EMEA
It still amazes me every day how unique the work is that I do as designer for ICE. I get to play with colour, texture and materials, creating one of a kind carpets for incredible projects and seeing those ideas come to life in the final spaces is truly amazing
Janou van Halen-Toirkens
Senior Designer EMEA
I love playing with colors, exploring possibilities and pushing the boundaries. Sometimes the most beautiful designs begin with a little challenge. Why settle for what’s possible when you can explore what could be?
Linda Senden
Senior Designer USA
For me, the most rewarding projects are built on close collaboration. I love seeing how different perspectives, creativity and craftsmanship come together to turn an ambitious vision into unique results that everyone involved can genuinely be proud of.
Jet Hoekman
Senior Project Manager EMEA
I’m drawn to intricate design challenges, finding the balance between creativity, detail and a solution that feels effortless.
Jolinde Verbaandert
Senior Designer EMEA
I’m passionate about understanding our client’s vision and how to transform this into a beautiful and inspiring product with our creativity and innovative expertise.
Kim Brieffies
Senior Designer USA
Every project is different, and that’s what I enjoy most about my job. I love working with clients and colleagues to turn challenges into solutions we can be proud of.
Fleur de Gunst
Senior Project Manager USA
I’m fascinated by how colors, layers and textures come together, and how even the smallest details can shape the way we experience a space.
Kayleigh Kapp
Designer EMEA
I’m passionate about understanding our client’s vision and how to transform this into a beautiful and inspiring product with our creativity and innovative expertise.
Wiktoria Braniewicz
Senior Creative Brand Designer
Nothing energizes me more than collaborating with colleagues across the company and bringing my passion for colors, designs, and textures to life!
Zoë Soeters
Design Librarian
What I love about my work is researching how materials, colors and textures interact and to bring rug designs to life.
Paulina Nowbachtian
Designer USA
I love that my work allows me to be creative, and working with color brightens my day! Having a vibrant, hardworking team around me is a big part of what makes my work so enjoyable!
Maxime Broeders
Designer EMEA
For me, creativity starts with curiosity. I love discovering new perspectives, connecting the dots and bringing different visions together to create something that feels true, meaningful and inspiring.